Who
3R Beef
Where
Tamworth, NSW
What
Established in 2018, 3R Beef selects premium Angus genetics and produces versatile, functional beef cattle for Australian cattlemen across the country.
Specifications
3R Beef were in search of a refresh for their existing website, which required updates across both content and design. Showcasing 3R’s premium quality genetics, breeding program and promoting 3R sales opportunities were joint priorities for the new site.
The Challenge
Growing rapidly since their establishment in 2018, 3R Beef is the collaboration of two cattlemen with decades of industry experience. With an abundance of knowledge and understanding, 3R’s owners wanted a website that communicated both the vision and the outcomes of their business.
Refining content, creating a clear structure for users to navigate, and building an online sales catalogue were key tactics for achieving their goal.
The site needed to highlight the sires, dams and bloodlines making up the 3R herd, as well as communicate to buyers the opportunities to purchase or invest in superior Angus genetics. Australian cattle producers needed to have a clear understanding of the quality and availability of 3R’s stud and commercial animals.
The Solution
CoBright approached this project with a focus on reaching potential buyers through succinct, data-driven and easily accessible information about each element of 3R’s operation.
Visually, 3R was brought to life by CoBright’s graphic designers, relying on a minimal colour palette to let the imagery take centre stage.
Sharing the story behind 3R and their breeding program offered buyers the option to learn more about the history of the stud before they progressed to exploring the full catalogue of sale and stud animals available for purchase.
CoBright worked with 3R to develop profile cards of each animal providing details of the history, sires and dams. Pages detailing 3R’s sales, services and other projects were included, encouraging users to enquire directly with the 3R team about reproductive, feedlot or event opportunities.
The Outcome
3R’s updated website is a streamlined and user-focused platform, incorporating high-quality imagery and a simple design to communicate their brand.
The minimalist design concept was important to the client and we were proud to deliver a sleek final product to fulfil their vision.
The new structure enables users to explore 3R’s history, research current breeding and commercial animals for sale, and stay up to date with ongoing developments in the organisation.
The tone and layout of the website provides substance, authenticity and data to ensure buyers are confident when investing in their herd with 3R Angus genetics.
Ready for a CoBright site?