Who
Trimble Agriculture
Where
Westminster, Colorado, USA
What
Trimble is the world's leading provider of brand-agnostic precision agriculture equipment.
Specifications
Trimble approached CoBright seeking an Australian agency to manage its marketing efforts in Australia and New Zealand.
The CoBright team is wonderful to work with and has done an amazing job taking the initiative and running with all projects no matter the size.
The team has done a wonderful job of accommodating all time zones to meet the needs of our global team and has done a wonderful job seamlessly integrating with the team and becoming an extension of our marketing team.
Morgan McNally, Trimble, Regional Marketing Specialist
The Challenge
Trimble Agriculture sought an agency to localise global campaigns and work with Australian and New Zealand dealers and customers to generate local content.
Trimble needed an agency with a deep understanding of their products, services, agriculture, and the Australian media landscape. They sought a marketing partner they could trust to advise, strategise, and implement their global campaigns in a market far from their home base in Colorado.
The Solution
With a strong ongoing relationship with their largest Australian distributor, Vantage BMS, CoBright was recommended to Trimble for their marketing needs.
Coupled with CoBright's comprehensive understanding of the Trimble product portfolio, local media dynamics, and agricultural marketing, we became the clear choice to serve as Trimble's marketing division for Australia and New Zealand.
The Outcome
CoBright now manages Trimble's Original Equipment Manufacturer (OEM) marketing efforts across Australia and New Zealand, executing a range of national campaigns that leverage both digital and traditional media channels to convey Trimble’s story. These include:
Digital Marketing & Google Ads
Social Media Management
Graphic Design
Video Curation & Editing
Event Merchandising
Traditional Advertising
Media Management & PR
By collaborating closely with Trimble’s Australian representatives and dealers, CoBright creates locally relevant social media content that effectively promotes the Trimble brand to target audiences. This approach not only enhances audience engagement but also nurtures valuable customer relationships.
CoBright also engages with agricultural publications throughout Australia and New Zealand, developing tailored print advertisements to highlight Trimble’s new products and drive traffic to pertinent web pages.
Utilising conversion tracking methods such as trackable QR codes on print ads, web traffic reports, and Google Ads conversion tracking, CoBright delivers lead conversion data to Trimble. This enables Trimble to assess the effectiveness of their advertising investments and optimise their marketing strategies accordingly.
Additionally, CoBright has sourced merchandise for various events, including the 2022 Australian Cotton Conference, further bolstering Trimble’s brand visibility and engagement within the agricultural community.
Ready to partner with CoBright to make your business brighter, together?