Our Team
Meet the CoBright team—your partners in ag marketing success

Our experienced ag marketing, web design, graphic design & content specialists
At CoBright, our team is more than just marketers—we're industry specialists who live and breathe agriculture.
From content specialists and graphic designers to web developers and strategists, each member of our team brings a unique skill set and a shared passion for helping agribusinesses grow.
Meet our specialist team









Brendan McDonald
Managing Director

Post Graduate Degree of Business, GAICD
Brendan is a seasoned marketing leader with over 20 years of experience, currently leading a talented team at CoBright that includes designers, content specialists, and digital marketers.
He has a proven track record from his tenure as National Marketing Manager at Dingo Mini Diggers, where he successfully spearheaded the company's digital marketing initiatives and expanded its presence into international markets such as South Africa, the UK & Europe, South Korea, New Zealand, and Chile.
Originating from the sheep and cattle stock regions of Goondiwindi and St George, and later moving to Toowoomba in his teens, Brendan brings a genuine and practical approach to marketing.
Known for putting clients on the right marketing path, he and his experienced team excel at bringing client ideas to life.
In recognition of his accomplishments, Brendan and Dingo received the 'Regional Online Hero' award in 2015.









Caitlin McManus
Marketing Director

Bachelor of Communications and Media with Distinction (Advertising)
Caitlin, a Toowoomba local, is CoBright’s Marketing Director with extensive experience creating and managing marketing solutions across various industries, especially agribusiness.
Having started as a Content Specialist and advanced through the ranks, she brings a pragmatic, detail-oriented approach to ensure proactive and strategic marketing support.
Caitlin has successfully managed marketing for major agribusinesses like Vantage BMS and Bourgault Australia. She specialises in Advertising, PR, and English Literature and is well-equipped to elevate your marketing efforts.
Looking to upscale your marketing? Caitlin is your go-to expert.









Sinead Harte
Website Account Manager

Bachelor of Media & Communications (Advertising)
Sinead brings a diverse skill set to CoBright with her background in marketing, social media, and design, and her experience in the manufacturing, resource, and agriculture industries.
Since moving from Brisbane to Toowoomba, she has become a key player in managing our ag websites.
Initially joining as a Content and Copywriting Specialist in 2022, Sinead quickly advanced to Website Account Manager, excelling in agribusiness and client communication.
Known for her lively personality, she is also CoBright’s unofficial 'Director of Fun.'
In her free time, Sinead enjoys exploring new recipes and diving into a good book.









Gareth Mason
Design & Web Developer

Diploma(s) in Multimedia, Visual Art and Design, Business Management
Gareth, a seasoned Designer & Web Developer at CoBright with a robust agricultural background in machinery and equipment, brings over 20 years of diverse design experience.
His expertise spans graphic design, UX, video production, and application evaluation.
Gareth excels in balancing creativity with delivering practical outcomes, honed through his work in agriculture and indie film photography.
He cherishes collaborating with clients across various sectors to create projects that are both creative and functional.
Outside of work, Gareth finds joy in motorbikes, rock climbing, making music, and spending time with his son, Henry.









Joel Dobson
Digital Marketing Specialist & Business Development Officer

Bachelor of Business
Joel, CoBright's Digital Marketing Specialist since 2019, leverages his extensive experience in motorcycle importing and marketing agencies to excel in crafting and optimising Google and Facebook ad campaigns.
With a Google Partner certification, he expertly targets diverse sectors like retail and manufacturing, delivering tailored strategies for achieving specific goals.
Joel's forte lies in understanding and reaching agricultural audiences effectively, ensuring clients achieve impactful results through strategic ad placements.









Sean White
Digital Content & Copywriting Specialist

Bachelor of Arts (Journalism & PR)
Sean brings his expertise to manage several national agricultural brands at CoBright.
With a comprehensive understanding of marketing management, Sean ensures that your message effectively reaches and resonates with agricultural clientele.
Since joining the team, Sean has played a pivotal role in guiding national ag brands like Riverina Stockfeeds, Austasia Animal Products, and RAFF Group to success in the digital realm.
His strategic approach and creative insights have been instrumental in achieving measurable outcomes for these clients.
During his leisure hours, Sean enjoys experimenting with cooking, and indulging in books and video games, all while dedicating time to teaching karate.









Nathan Cronin
Designer & Web Developer

Bachelor of Computer Graphic Design
Nathan is a key member of the CoBright team and has over 10 years of experience in designing agribusiness websites.
Starting as a freelance designer in New Zealand and joining full-time in 2023, he excels in graphic design, interactive media, and responsive web development.
Passionate about the latest design trends, Nathan enjoys bringing clients' visions to life and finds joy in digital art, hiking, video games, and reading.
Check out our previous work to see Nathan's expertise in action.









Ella Paine
Content Specialist & Copywriter

Bachelor of Communications (Public Relations)
A country girl at heart from a Droughtmaster property near Winton, Ella brings her deep-rooted understanding of agribusiness to CoBright.
From her experience in the bush, she speaks the language of rural clients and understands the importance of effective marketing for agribusinesses.
Currently based in the Scottish Highlands, Ella ensures each piece of content resonates with the right audience, leveraging her background with small businesses in e-commerce, healthcare, wellness, and the not-for-profit sector.
Her lifelong involvement in agriculture and passion for learning are well met by the variety of work and clients at CoBright.
Although you might not meet her in meetings, you can be assured that she is dedicated to her craft.
Outside of work, Ella enjoys journaling, travelling, and planning her next adventure.









Tayla Noll
Digital Content & Copywriting Specialist

Bachelor of Communications & Media, 2nd Year (Journalism & PR)
Tayla is currently pursuing a degree in Communications and Media and brings a strong marketing background to CoBright.
Her experience includes managing social media for the Australian Campdraft Association and working with major media outlets such as ABC and Seven.
Growing up around cattle and old machinery has given Tayla practical insights into agribusiness.
At CoBright, Tayla uses her deep connection to agriculture to create a variety of content, from websites to social media posts.
She finds fulfilment in working with CoBright’s diverse clients and appreciates the grounded nature of the industry.
Outside of work, Tayla enjoys spending time with her fiancé, family, and her beloved Cavoodle, Maple.









Keith Dickmann
Programmer

Bachelor of Engineering & Bachelor of Information Technology