Who
Booroomooka Angus
Where
Bingara, NSW
What
Booroomooka Angus, one of the oldest Angus cattle studs in Australia, was established in 1926 by Gordon Munro. Known for its annual bull sale, Booroomooka has consistently produced cattle with quality, hardy, fertile, and functional genetics.
Specifications
The Booroomooka Angus website required a simplified redesign to effectively highlight the unique qualities of their bulls. The updated site needed to showcase their rich history, breeding values, and key attributes, positioning Booroomooka Angus as a leader in the agricultural industry.
The Challenge
As one of Australia's oldest and most successful Angus studs, Booroomooka Angus needed a website that streamlined their information and made it more user-friendly. The site also needed to showcase their extensive history, including a comprehensive timeline of their century-old legacy.
The website's focus was to highlight their superior genetics and longstanding success, distinguishing Booroomooka from competitors. It aimed to convey the value that a Booroomooka Bull could bring to herds nationwide.
The Solution
The CoBright team approached the website redesign with a blend of agricultural and e-commerce mindsets, ensuring that the information producers find most relevant was prominently featured.
Booroomooka's history was presented in a timeline, with key events accompanied by in-depth articles for users to explore further.
CoBright designed filterable bull profiles that showcase the attributes and status of each bull in Booroomooka's stud. These profiles offer users an easily navigable selection experience to find bulls that match their herd needs.
The Outcome
Booroomooka’s new website reflects their prestigious history and the premium genetics of their bulls while providing a smooth user experience.
The sleek timeline, detailed descriptions of key events, and easy-to-navigate sales catalog enable Booroomooka’s audience to feel confident they are dealing with industry leaders in Angus bulls.
Ready for a CoBright site?