Who
Real Skills Ag Training
Where
Queensland
What
Real Skills Ag Training is dedicated to imparting their decades of agricultural knowledge to future industry employees. They offer on-farm and online safety inductions, as well as specialised modules such as the Cotton Picker Essentials Workshop. All training workshops equip operators with essential skills for modern agricultural practices.
Specifications
To better service their target clientele, Real Skills required a more sophisticated website that allowed students to access online training resources, as well as aligning with the business brand.
The Challenge
CoBright was brought on board as a specialist in agricultural websites when Real Skills began transitioning from their startup phase into an established business. The new site required useful features such as a login portal for users to access training materials.
Real Skills Ag Training offers specialised training workshops and modules for agricultural machinery operators across Australia. They were expanding into bigger client numbers and needed a more sophisticated digital presence to help manage operations.
CoBright needed to create a site that would achieve the following objectives for Real Skills Ag Training:
- Integrate a portal to segment user access by their chosen training materials
- Highlight their series of online farm safety induction videos to position themselves as leading providers in agricultural training
- Showcase their range of training programs effectively for a diverse user base
- Promote their nationally recognised standards of safety and focus on productivity in the workplace
The Solution
CoBright designed a functional, user facing online solution for Real Skills Ag Training. Incorporating multiple elements, the finished product was a logical, brand-aligned, and future proof website:
- User Portal: Our web developers integrated a secure login area for clients to view agricultural training materials, reducing the need for one-to-one email threads and simplifying content access.
- Learning Management System (LMS): Integrated an LMS to facilitate online course registrations, enhancing user experience and operational efficiency.
- Search Engine Optimisation (SEO): Our content writers conducted thorough agricultural keyword research to optimise content, improving search rankings and attracting a broader audience.
- Branding: Our designers crafted a logo incorporating elements symbolising safety, quality, and agriculture – see the design featuring a shield, crop rows or tick marks, and a leaf.
- Multimedia Content: We incorporated high-quality footage of harvesting and training sessions to engage website users and build trust, which is essential for promoting online course enrollment.
The Outcome
CoBright and our agricultural website team delivered a tailored digital solution, successfully overcoming Real Skills Ag Training's growth-related challenges. This website build met immediate needs for the current business and safeguarded ongoing expansion.
- Operational Efficiency: The LMS and client portal automated administrative processes, allowing Real Skills Ag Training to focus more on content delivery.
- Enhanced User Experience: A streamlined website with intuitive navigation and accessible training resources, leading to increased user engagement.
- Business Growth: The professional online presence positioned them as a trusted training provider, attracting new clients and expanding their reach within the agricultural sector.
This project was underpinned by two key objectives – supporting the business as it continued to grow, and providing them with measurable business objectives for proof of impact.
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