Who
AgEtal
Where
Toowoomba, Queensland
What
AgEtal is an independent agricultural testing company providing technical support and laboratory services to the seed and grain industries throughout Australia.
Specifications
AgEtal's previous website contained detailed information about technical processes, data, research, and services, but its format did not prioritise user experience.
The Challenge
AgEtal's previous website featured comprehensive content on technical processes, data, research, and services, but lacked optimal user-friendly formatting.
Growers looking to have their seed or grain tested had to download and print a PDF request form to submit with their samples.
AgEtal sought to streamline this process for growers, aiming to enhance the ease of accessing their services.
The Solution
During the website redesign, preserving the extensive information from the previous site was crucial for AgEtal.
To achieve this, the CoBright team utilised web elements like callouts, tooltips, and tabs to organise the content in a user-friendly format.
CoBright created an online request form for AgEtal’s updated website. Growers can now conveniently fill out the form online rather than downloading and printing a PDF, and then proceed to post or deliver their sample to AgEtal.
This improvement significantly streamlines the process for requesting analysis.
The Outcome
AgEtal’s new website showcases a modernised design that maintains all the information from the previous site in an easily accessible format, ensuring user-friendly navigation.
The introduction of a new online request form has streamlined the submission process, resulting in faster turnaround times for test results.
Through close collaboration with AgEtal and a deep understanding of their business needs, CoBright effectively crafted a refreshed website that combines a modern aesthetic with preserved essential content.
Ready to partner with CoBright to make your business brighter, together?