Who
Control Unlimited
Where
Toowoomba, Australia
What
Control Unlimited specialises in designing, building, and selling unique grain aeration and handling equipment and systems.
Specifications
Control Unlimited commissioned CoBright to design a custom website that accurately represents their business, processes, and products.
The Challenge
Although Control Unlimited is based in Toowoomba, their services extend across five states. They recognised the need for a strong online presence and decided a new website was essential.
They understood that an updated website would enhance their search engine optimisation (SEO) and subsequently increase business inquiries.
The previous website of Control Unlimited contained a substantial amount of technical content, which CoBright identified as detrimental to their standing with Google's search algorithm.
The Solution
In developing the new site, CoBright created a custom template for Control Unlimited to showcase their products and manage their online catalogue with ease.
CoBright’s skilled team ensured the content was accessible to users while retaining the technical information about Control Unlimited’s services.
The design included interactive elements, such as a graphic explaining their process and call-to-action buttons on each page to direct online traffic.
CoBright also built a map graphic to demonstrate Control Unlimited’s coverage across Australia. Additionally, they developed a case studies page to highlight past accomplishments and enhance search engine optimisation.
The Outcome
With their new custom template website, Control Unlimited can now easily manage their catalogue.
CoBright's design allows them to upload new products without worrying about disrupting the site’s format.
CoBright also created a landing page for Control Unlimited’s case studies, showcasing previous accomplishments and boosting search engine optimisation with organic content.
The site includes features to enhance user experience, such as a sliding graphic that clearly explains Control Unlimited’s process and call-to-action buttons on each page to encourage user contact.
Control Unlimited’s new website exemplifies CoBright’s ability to design custom template websites tailored to their clients' needs.