Who
GrainTec Scientific

Where
Toowoomba, Australia

What
Leading suppliers of food and agricultural testing equipment for the Darling Downs region, based in Toowoomba

Specifications
The existing website did not support e-commerce, leading Graintec to search for a partner to help them build an online store that showcased their product range.

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The Challenge

 

Graintec’s existing WordPress website wasn’t built for e-commerce, making it difficult for customers to carry out their online purchases. 

The product catalogue was disorganised, which created confusion for users when they tried to navigate the site. 

Additionally, Graintec’s range of agricultural products and services wasn’t clearly communicated, reducing the engagement and conversion of potential customers.

The Solution

 

CoBright collaborated with Graintec to develop a custom-designed Shopify website tailored to clients seeking agriculture and food testing equipment. 

The new site leverages Shopify Payments for seamless transaction processing and shipping, while integrating the Cin7Core (formerly DEAR) inventory management system to ensure efficient stock control. 

By using Shopify as a SaaS solution, Graintec is free from the hassle of software updates and complex configurations, making the site low-maintenance and easy to update. 

The platform supports 24/7 transactions and has enhanced its customer service experience thanks to CoBright’s integration of tawk.to live chat. 

The content was also refined with SEO targeting across every product page. Graintec’s customers can now search more effectively for comprehensive solutions in agricultural and food testing equipment.

The Outcome

 

Graintec now operates with a website specifically designed to support its food testing equipment and agricultural clients. 

The e-commerce platform streamlines the sales process, offers constant support tools for users, and delivers a seamless experience for both customers and staff. 

With CoBright’s adaptive web design, Graintec can rely on the site to grow alongside their business and continue to accurately reflect their brand and diverse product offerings.

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