Who
BioLogical Ag
Where
Toowoomba, Australia
What
BioLogical Ag offers pest and pathogen solutions to horticulture growers in Australia.
Specifications
BioLogical Ag approached CoBright to develop a website that showcases its range of products and enhances its e-commerce capabilities.
The Challenge
BioLogical Ag’s existing website was built on a platform that didn't fully support e-commerce and was difficult to maintain, update, and keep an accurate inventory. The site was challenging to organise, resulting in an inefficient layout and slow loading speeds. Additionally, it was not mobile-responsive.
The new website needed to streamline the e-commerce experience and feature content that clearly explained BioLogical Ag’s niche business and products.
The Solution
CoBright, as a licensed Shopify Partner, revamped BioLogical Ag’s website on the Shopify platform to improve user experience.
We enhanced product features for better navigation and seamlessly integrated the Australia Post app for real-time shipping cost calculations during checkout.
Our team also crafted content to highlight BioLogical Ag’s specialised solutions and expertise, complemented by case studies showcasing their success and impact in the industry.
The Outcome
BioLogical Ag now benefits from a purpose-built e-commerce store designed to support their business needs. The updated site is easy to maintain and enhances the ordering process for both customers and BioLogical Ag.
It also offers scalability to accommodate the growth of BioLogical Ag’s business in the future.