Who
Upscale Carbon
Where
Queensland & New South Wales
What
Upscale Carbon collaborates with farmers and graziers in rural Queensland and New South Wales to implement carbon farming projects on their land.
Specifications
Having collaborated with us on a previous project, Upscale Carbon recognised CoBright as the ideal partner to enhance its website and reflect the growth of its carbon credits consulting business.
We developed a custom website tailored to resonate with its rural audience.
“CoBright helped us to develop a new and improved website for our growing business. The staff were both skilled in website development and attentive to our needs and we explored what we wanted. Would certainly recommend it.”
John McLaughlin, Project Manager, Upscale Carbon
The Challenge
Upscale Carbon required a website that would effectively showcase its expanding business.
They offer a service that many farmers perceive as complex and somewhat mysterious, so they aimed to highlight their deep understanding of agriculture and practical values. The goal was to clearly explain their services and demonstrate how farmers can benefit from partnering with them.
The Solution
CoBright and Upscale Carbon collaborated to create a website that educates on carbon farming's benefits while emphasising its complexities and the need for professional guidance.
CoBright's developers designed a sleek interface using icons, lists, and minimalist elements to clarify the intricacies of carbon farming.
The site features subtle parallax and animation effects, elevating both design and user experience.
The Outcome
Upscale Carbon's redesigned website reflects its professional agricultural brand. It includes a Past Projects page that builds trust through demonstrated successes.
The site's adaptable layout and content structure allow easy updates to accommodate the company's growth.