Who
Bush Agribusiness
Where
Australia
What
Bush Agribusiness supports pastoral businesses through research, consultancy and education in finance, environment and professional development.
Specifications
Bush Agribusiness needed a website upgrade to reorganise its digital offerings and publications, better connect with agricultural clients, and demonstrate value for pastoral businesses across rural and regional Australia.
The Challenge
Bush Agribusiness came to CoBright seeking a website upgrade. They want to better support their clients, refresh their digital appearance, and incorporate the website more effectively into their business development strategy.
Bush Agribusiness partnered with CoBright because we aligned with their business niche. Together we combined our experience and knowledge of the agricultural industry to develop a powerful digital resource for the business.
Our key objectives for this project were to enhance user experience, create a logical site architecture and add a purchasing feature for Bush Agri’s digital products. This addition specifically helped distribute their recurring Top Studs and Australian Beef Report publications. Bush Agri also required a booking platform for customers seeking to attend their ongoing workshops.
The Solution
With our growing knowledge base of the agricultural sector, our team applied content and design choices to enhance Bush Agri’s brand image. Using a neutral colour palette, authentic imagery, and smooth user experience features, the website took shape as a dynamic tool for the business.
Our content specialists created standalone pages for each category of information or industry, as well as sections explaining Bush Agri’s background, event schedule, and course outlines.
We added an online booking system, Try Booking, to help automate the process for enrolling in their range of events and courses, including Business EDGE workshops to reduce the admin work for their team.
Our web designers also added a Shopify integration, allowing Bush Agribusiness to sell their annual Australian Beef Report and Tops Studs publication online. Online buyers are also provided with hidden resources once they have made their purchase, further streamlining the business model in distributing their resources.
The Outcome
The finished product has given Bush Agribusiness a robust digital asset, offering e-commerce and online booking capabilities. This allows more of their clients to both access and purchase their publications and enrol in courses.
CoBright’s design and content work brought the website up to date in terms of functionality and appearance. It now provides a seamless user experience, while showcasing Bush Agribusiness’s extensive resources and expertise.
CoBright also took the time to add team member cards and profiles, adding a human element to the Bush Agribusiness brand. Showcasing each member’s skills and qualifications adds authority to the services offered by the business.
Bush Agribusiness now has a central hub to anchor their resource library, marketing efforts and client enquiries. The website effectively elevates their brand and grows their reach across the agricultural industry.
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