Who
Ellis & Sons
Where
Australia wide
What
Since 1913, the Ellis family have been committed to producing high-quality industrial textiles. They have grown to service a range of industries including agricultural, commercial and transport businesses, offering a range of large-scale and customisable tarps, covers and shade sails all crafted to an exceptional standard.
Specifications
Ellis & Sons came to CoBright looking for a solution to streamline their product catalogue. With 3 separate brands making slightly different products, they needed an easy-to-use platform to showcase their expertise, brands, and products. For a select number of standardised designs, they also needed an e-commerce integration for online purchasing.
The Challenge
With 110 years in operation, the website needed to reflect Ellis & Sons’ longevity and dependability as a business. They required an updated platform to house their expansive range of products, with each design tailored specifically to the requirements of the customer.
Operating three separate brands – commercial, industrial, and agricultural, the business needed a website that made it easy for customers to find the right solution for their fabrication needs.
The old platform was cluttered, hard to navigate, and didn’t allow the business to fully represent itself as an experienced and dedicated team of tradespeople. Given their broad range of custom designs, it was important for the new website to provide Ellis & Sons with a clear filtering system to assist customer searches.
The Solution
CoBright’s team of agricultural marketing specialists pulled together content, design, and website development assets to create Ellis & Sons’ new digital touchpoint.
We installed a sophisticated filtering system for their product library. This allows users to search for products by industry, brand, or product name – for agricultural customers this allows for highly specific searches based on their individual requirements.
We implemented 'Buy' buttons for a select range of products to facilitate online sales, adding an e-commerce element to this web build.
Our design team selected a bright, distinctive colour palette with subtle animations to align this website with the Ellis & Sons brand.
We also added clearly visible buttons to prompt customers seeking a quote, a custom design, or a general contact form.
Our content team added a page featuring a range of completed projects, demonstrating the diversity and authenticity of Ellis & Sons’ team of skilled craftsmen.
The Outcome
“Thank you, the website looks amazing. We are super happy and a massive thank you to you and all your team at CoBright for all your effort.”
– Ellis & Sons Group
Ellis & Sons partnered with CoBright to improve their existing online presence, with a clear vision in mind. The finished web build has provided them with the following outcomes:
Easy to navigate site layout and logical categories
Carefully organised product catalogue with filtering tags
Eyecatching, appealing colour palette and design elements
Unique background ‘ripple effect’ that resembles a tarp, one of their key products
Portfolio of previous installations that shows off their capabilities and high standard of work
Working with a team of experienced marketing professionals has enabled Ellis & Sons to achieve their goal of a new and powerful website. CoBright’s customised approach has helped them target their agriculture customers and gain a lasting digital asset for their business.
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