Who
Alvan Blanch
Where
Australia
What
Alvan Blanch Australia specialises in custom grain conveyors and elevators, engineered to boost productivity and reliability in agricultural drying and storage operations.
Specifications
Alvan Blanch's website was not attracting enough customer enquiries. To address this, they teamed up with CoBright to design a new website that allows potential customers to easily explore their products and services.
The Challenge
With an ineffective landing page failing to engage customers and inadequate content to sell their systems, Alvan Blanch recognised the need for a comprehensive overhaul.
To maximise their marketing efforts, the first step was to revamp their existing website. By improving the design, content, and functionality, Alvan Blanch aimed to create a more engaging and resourceful platform that would better capture customer interest and effectively showcase their systems.
This foundational step was crucial before allocating the budget towards broader marketing initiatives.
The Solution
Alvan Blanch partnered with CoBright to develop a cutting-edge website that cohesively showcases the brand’s services and products, tailored to their target audience.
Our content writers strategically embedded relevant Google keywords throughout the website content.
This optimisation not only enhances search engine visibility but also aims to actively engage potential customers, ensuring the website effectively attracts and converts visitors into clients.
The Outcome
Alvan Blanch now boasts an upgraded website featuring dynamic animations that showcase the drying process, along with rewritten content that clearly explains their systems and services.
The animations enhance the website's premium and memorable appeal. The project section highlights various initiatives, using strategically selected headings for case studies to improve SEO on Google searches and provide customers with examples of their projects.
The website is now robust enough to support more aggressive marketing strategies and perform effectively.
Learn more about our web design ability.