Who
Cowal Agriculture

Where
Central Highlands, QLD

What
Cowal Agriculture is an innovative agricultural company, operating a farm aggregation based in QLD’s Central Highlands. They produce premium quality crops  and actively work towards safe, efficient operations while expanding their investments.

Specifications
Cowal Agriculture came to CoBright in search of a trusted, agriculturally savvy marketing partner. They needed a new website to share the business ethos and support plans to upscale their investments.

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The Challenge

 

CoBright collaborated with Cowal Agriculture to develop a website that highlights its growing investments in Australia’s vast agricultural land. The previous site was outdated and didn’t fully capture the breadth of Cowal Ag’s farming operations and land holdings. 

A core goal for the site upgrade was to showcase the scale, innovation, and impact of Cowal Ag's agricultural business. A secondary aim was to create a platform that attracted skilled farmworkers to the business. 

Cowal Ag required an up-to-date website that properly communicated its positive, stable position in the agricultural industry. In addition to this brand positioning, it also needed to engage with potential investors and staff seeking a meaningful career in agriculture.

The Solution

 

CoBright’s team focused on conveying Cowal Agriculture’s value to potential employees and agricultural investors. 

Our web developers crafted intuitive navigation for the new website, allowing users to seamlessly explore Cowal’s farming operations, agricultural innovations, and contact the company for potential recruitment opportunities.

A comprehensive timeline was included to highlight Cowal’s agricultural achievements, with links to detailed articles for those interested in learning more about the company’s growth in the agribusiness sector. 

Through professional photography and videography, we captured the essence of rural life, showcasing Cowal’s greatest asset – their hard-working farmhands, agronomists, and land managers.

The Outcome

 

The final product is an engaging, intuitive platform that showcases Cowal Agriculture's dedication to sustainable farming and the hardworking individuals behind its success. 

Cowal Ag’s website now provides potential investors with a clear view of the company’s growth over time, and its ongoing commitment proven to long-term, sustainable growth in the agribusiness sector. 

CoBright’s choice of content and design elements has also placed emphasis on the company’s focus on providing career opportunities to driven individuals, and providing a safe and meaningful work environment to their staff.  

With a scalable and user-friendly interface, this custom-built website positions Cowal Agriculture as a resilient, future-ready leader in sustainable farming.

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