Who
Bourgault Australia
Where
Australia-wide
What
Since 1974, Bourgault has been producing industry-leading seeding and tillage equipment, establishing itself as the market leader for broad-acre seeding equipment in North America, Eastern Europe, and Australia.
Specifications
Bourgault Australia approached CoBright for marketing support to effectively communicate with its extensive dealer network, share the brand's story, and handle media buying and relationships.
The Challenge
As a wholly owned subsidiary of Canada's Bourgault Industries, Bourgault Australia required local marketing support to streamline communications with its 65 dealers across the country and manage relationships with numerous media stakeholders while telling the brand’s story.
Bourgault Australia sought a marketing partner who understood the Australian agricultural sector, and the media landscape, and could effortlessly build relationships with key stakeholders.
The Solution
CoBright was the natural choice due to our extensive experience in agriculture and ability to speak the industry's language.
Our deep understanding of precision agriculture, the local ag media landscape, and agricultural marketing enables CoBright to serve as Bourgault Australia’s comprehensive marketing partner. We manage everything an in-house marketing team would handle, including:
- Social media
- Print ads
- Customer stories
- Website updates
- Graphic design
- Email marketing
- Marketing strategy
- Media spending and budgets
- Merchandise and field days
- Stakeholder management
The Outcome
Bourgault Australia now relies on CoBright to manage its marketing, ensuring it consistently presents itself as the premium brand it is.
Our strong relationships with Bourgault Australia, the media, and other stakeholders enable us to seamlessly integrate into their business. This allows Bourgault to focus on what it does best—producing industry-leading drills and tillage implements since 1974.