Who
Vantage BMS
Where
Queensland, Western Australia
What
Agribusiness, Industrial
Specifications
Integrate three distinct brands and domains into one segmented website, enabling each brand to reach its specific target audience effectively.
The CoBright team were—and continue to be—an excellent partner to work with. Their team has been very responsive to our requirements throughout the development of our new website and at every step along the way.
Mark Forrest, Vantage BMS, Marketing Director
The Challenge
Vantage approached CoBright with three distinct brands (BMS, Vantage, and Vantage WA), each having its own website.
As Australia’s largest distributor of Trimble precision agricultural and construction technology, Vantage BMS catered to diverse audiences in both the agricultural and construction sectors.
Our challenge was to consolidate these three websites into a single location while preserving the unique content and themes of each brand.
The Solution
We developed a unified website with distinct branches of content, each reflecting a unique theme and branding to ensure easy recognition by customers.
Consequently, the three websites were successfully merged. Each brand retains its domain, with the old domains automatically redirecting customers to the new website.
CoBright carefully crafted menu options and landing pages to maintain a clear distinction between Vantage's construction and agricultural sectors on the unified website. Additionally, we integrated campaign-based landing pages into the website template, empowering Vantage to drive future marketing initiatives effectively.
Furthermore, we developed location-specific pages for each of Vantage's locations to enhance SEO and serve as dedicated landing pages for local promotions. This approach streamlined Vantage's digital footprint, ensuring robust connectivity with their customer base through a cohesive and impactful digital platform.
The Outcome
The content and branding from the three previous websites are seamlessly integrated into the new Vantage BMS site, maintaining each branch's distinct identity.
The redesigned website now optimises lead generation and supports a robust traditional and digital marketing strategy, with tracking mechanisms in place to measure campaign ROI.
- Pre-launch of new website - approximately 1600 visitors a month
- Post-launch - close to 10,000 visitors a month with the support of Google ads campaigns
- Web traffic has increased 625% since the launch of the new website and digital marketing campaigns
- 780% increase in conversion actions since the website launched
- 54% of web traffic is now driven by Google ads
In addition to guiding us through the implementation process, CoBright continues to educate us on our current results and guide us on how to maximise our SEO. Their team understands the importance of our brand image and our customer service based approach, which you can see reflected in the design and content of the new website.
They understand the importance of marketing to promote website success and have explained the process at every step of the way. We can see the leads that we are generating through our new website and can instantly see the benefits of working with CoBright. Vantage appreciates CoBright’s professionalism and is excited to see where this relationship takes us.
Mark Forrest, Vantage BMS, Marketing Director
Ready to partner with CoBright to make your business brighter, together?