Who
Riverina Stockfeeds

Where
Queensland, New South Wales, Western Australia

What
Riverina Stockfeeds stands as Australia’s leading producer of premium stock feeds and supplements.

Specifications
Riverina Stockfeeds partnered with the CoBright team to create a new website that elevates their brand, showcasing their longstanding commitment to servicing the Australian livestock industries.

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The Challenge

Riverina recognised the necessity of diverse talents such as communications, graphic design, and web design to effectively implement their communication strategy.

Acknowledging the absence of these skills internally, they also identified the need for a new website to bolster their communication strategy and strengthen their marketing endeavours.

The Solution

CoBright collaborated with Riverina during a workshop to craft their Unique Value Proposition and outline the personas of their target audiences. With a thorough grasp of these segments, the communication strategy was able to commence.

Currently, CoBright executes Riverina’s communication strategy across platforms like Facebook, LinkedIn, and their website, featuring news updates and nutritionist articles. Leveraging Google Meet, CoBright engages regularly with Riverina’s sales team to gather photos and stories from the various agricultural events they sponsor throughout the year.

 

CoBright undertook a website redesign for Riverina, introducing a user-friendly product finder to streamline navigation through Riverina’s extensive catalogue.

The curated website content was tailored to reflect Riverina’s Unique Value Proposition (UVP), ensuring relevance and resonance with key stakeholders.

The Outcome

Riverina Stockfeeds now boasts a website that showcases the company’s nutritional expertise and export services, designed to be both personable and user-friendly. The implementation of a simple product finder enables users to swiftly locate their desired stock feed or supplement.

In contrast to the old website, the enhanced user interaction features on the new site have resulted in a remarkable 300% increase in phone calls and form submissions.

CoBright's understanding of Riverina's business, shaped by their Unique Value Proposition (UVP), has significantly supported their managed marketing efforts. This includes targeted communication through both print and online advertising channels.

Throughout our collaboration with Riverina, CoBright has evolved beyond a traditional marketing agency to become an integral partner in their business strategy and success.

Ready to partner with CoBright to make your business brighter, together?