Who
Tanuki
Where
Toowoomba, Australia
What
For over 20 years, Tanuki has been supplying specialty fertiliser products and crop protection inputs to Australian horticulture and broadacre growers.
Specifications
Having three websites for various products and suppliers, Tanuki reached out to CoBright to merge them into a single site.
The Challenge
Tanuki sought to differentiate itself visually from typical fertiliser and crop protection companies by creating an exciting, interactive website featuring their company character, Tuki.
Additionally, consolidating three separate websites, each hosting different products and suppliers, required exceptional content and UX design to achieve a cohesive and engaging online presence.
The Solution
An innovative and dynamic website structure was developed to enhance user experience, featuring easy-to-follow tabs, clear content, and a vibrant design.
The new site highlights Tanuki's product range and capabilities with professional imagery, emphasising their team as local experts.
The Outcome
Tanuki's new website sets them apart from other fertiliser and crop protection companies, fulfilling their desire to stand out. The website features:
- A fun and interactive design
- Professional photography showcasing products and facilities
- SEO optimisation
- A fully customised design enhancing user experience
- A history timeline
- A platform that informs and sells to clients and fosters industry partnerships
- Symbolisation of the Tanuki brand and their company character, Tuki