Who
Feral Fencing
Where
Toowoomba, Australia
What
Feral Fencing offers landowners a cost-effective and efficient solution for installing wire fences with its unique mechanised system.
Specifications
Feral Fencing hired CoBright to create a new website that both enhanced its brand and was simple to maintain.
The Challenge
Recognising that their website is the cornerstone of their marketing efforts, Feral Fencing realised their previous site contained too much unappealing content for users.
They noted that the website’s layout was not optimised for user experience, requiring visitors to scroll through large blocks of text to find contact information.
Their new website needed to clearly explain Feral Fencing’s services, and its mechanised fencing system, and showcase previous projects, all while being easy for users to navigate.
The Solution
Collaborating with Feral Fencing, CoBright’s copywriters refined the content from their previous website, creating a consistent message while eliminating unnecessary details.
CoBright incorporated video footage of the mechanised fencing system and a case study of a previous project to demonstrate Feral Fencing’s capabilities.
The team at CoBright designed a clean layout that guides users to learn more about Feral Fencing’s services and easily contact them.
The Outcome
CoBright developed a website that resonates with Feral Fencing’s audience of rural landowners while elevating the brand.
Featuring a refined layout, the new website showcases the capabilities of their machines and encourages users to get in touch.
Feral Fencing now has a website that not only enhances its brand but also serves as a solid foundation for future marketing efforts.
CoBright's digital marketing team has initiated a Google display ad campaign to increase website traffic and generate customer enquiries.