Who
EcoInsects
Where
Toowoomba, Australia
What
With six decades of research behind them, EcoInsects collaborates with farmers and landowners to identify the optimal dung beetle species tailored to their specific property and operational needs.
Specifications
EcoInsects approached CoBright for the creation and development of a website highlighting the benefits of their dung beetles and other insect species packs in enhancing pasture quality.
The Challenge
Following a successful research initiative with DAFF and MLA, EcoInsects emerged to educate graziers on the advantages of region-specific dung beetles and beetle packs.
With no prior online presence or brand recognition, EcoInsects required a robust website offering a clear overview of their background, dung beetle species, and associated benefits.
The new site aimed to showcase EcoInsects' method for creating on-farm strategies that match graziers with the ideal beetles for their livestock, presented in a functional and visually appealing manner.
The Solution
Working collaboratively with the EcoInsects team, CoBright crafted the website content to detail the process of dung beetle species identification and the long-term benefits of dung beetles for graziers.
CoBright’s developers designed a site that is simple and easy to navigate, incorporating bold, interactive elements to enhance user engagement.
They also created an impressive interactive Dung Beetle ID Questionnaire and filter tool, along with a creatively designed website footer.
The front page banner features an AI-crafted beetle, and the site includes images of various dung beetle species to encapsulate the brand's essence.
The Outcome
EcoInsects' new site is hosted on our robust cloud infrastructure, which offers the latest in security, scalability, and support, ensuring the site's reliability.
With SEO-optimised content, the EcoInsects site is now searchable on Google and can be leveraged for Google ads, paving the way for future digital marketing opportunities.
The EcoInsects team now has a sophisticated website that reflects a strong brand identity and is easily manageable, giving them the tools to update its content as needed in the future.